Category Archives: Business

Small Business Saturday

For the first time I am running a Small Business Saturday sale. This is a great opportunity to purchase some art and support a small business. Art is great for many reasons. One of those reasons is that it makes great gifts including as a gift for yourself. This is the biggest sale I have held to date. Get 50% off all orders $100 or more today only. Use coupon code SMALLBIZSAT. So today is your only day to take advantage of this sale and support local art. You can find photographic prints to order at KRNaturalPhoto.

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I hope everyone enjoyed their Thanksgiving and had lots to give thanks for. I hope everyone has a happy holiday season. I know I am planning to. I am looking forward to spending Christmas with my family.

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It Is Possible

It is only impossible until you do it.

This is the lesson I have been learning throughout my life both personally and professionally.

The biggest obstacle to my success and accomplishing things I never thought I could is my own mindset. If I think I can’t do it I can’t. If I decide to do it I can do it.

I love to hike and frequently hike locations like Watkins Glen State Park. I sometimes see people running the trails there and I think I could never do that. Well guess what? Today I did it. I went on a group run hosted by the Southern Tier Running Club. We ran the south rim trail at Watkins Glen State Park. I never thought I could and now I know I can.

Never thought I’d run for fun and exercise: Now I run regularly and have run 5k’s, 10k’s, a trail run, and a half marathon.

Never thought I could be a vegetarian: Now I have been meat free for over a year.

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Watkins Glen State Park: A view from the gorge trail.

I never thought I could sell my photography in a gallery: Done.

I never thought I could be a published photographer and writer: Done.

I never thought I would have my own gallery show: Done.

These are just a few of the things I have accomplished that at one point in my life I thought I could never do. Once I changed my mindset about each individual goal and decided to do it I was able to succeed. Now I am trying to push myself to accomplish even more that I never dreamed of.

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Watkins Glen State Park: The view at the entrance to the gorge trail.

Using Social Media

I think with the increasing proliferation of different types of social media websites it is important to have a separate strategy to how you are going to engage with each format you decide to participate in. 

I am not here to tell you how you should use each format to make it work best for you other than to say use social media in a way that is specific to you as an individual or business. Everyone is different and has different desires for the goals of using social media so to me everyone’s usage should vary depending in their specific circumstances. 

Also don’t feel like you need to participate in all iterations of social media. Use the formats that make sense for you. I use Twitter, Facebook, +Google, Pinterest, and LinkedIn. I even have multiple accounts for some of them. However, I use each format and each account differently. 

Some sites I post to more frequently than others and I share different types of things on different sites. For example on Facebook I have three different accounts. I have a business page dedicated solely to my photography business. I have another page dedicated to my PhD Dissertation research where I post things related to that effort. And finally I have a personal page used mainly for keeping in touch with friends and family where I share a wide variety if things across the spectrum. 

Another way I diversify my social media usage is I usually don’t post the same things to every site. If I have something I want to share that I think will appeal to my audience on more than one social media platform than I will share it simultaneously in multiple platforms because it makes sense to do that. But one thing to keep in kind is, why would someone follow you on multiple social media formats if you post he same thing in each format. It seems that if you want to build the largest audience it would be smart to diversify your usage. 

Here is an example of one post that I shared across multiple platforms because I felt it would resonate with each one.

Buy a print of your favorite animal and help support the Chemung County SPCA. Now including Buddy, Copper, and Thor. http://krnaturalphoto.photoshelter.com/gallery/SPCA-Animals/G0000Lo3vbBDdmaQ/